I have a different view of spam because I make a living by sending email that some might consider to be spam. Commercial e-mail is a great way to sell and you can successfully use it for internet marketing. Spam is anything you receive that you are not interested in. It’s the electronic version of paper “junk mail”. If you are interested in the services or products for sale, you probably don’t consider it spam. This article discusses how to send bulk commercial emails that are welcome by the phone and that sell email list sign up.
Complaints & How they Affect You
When you advertise by bulk email, some people may complain. It could be people with nothing safer to do, it could be people you misunderstand with your message etc. If enough people complain, you can lose your ISP (the company that allows you to connect with the internet), your telephone number and your web site. There are ways to make the chance of harm form complaints less possible.
Comply with The law
If you are in the us alone, you must comply with the laws about unsolicited commercial emails. Luckily, these laws are not hard to obey. Be sure find out more on the laws that are in effect and comply with them. Most laws ask for reasonable things like not stripping headers, not using inaccurate Subject Lines, having a working unsubscribe system and exposing your name address and phone number. These are reasonable and easy to comply with.
Harvest Names That Fit – Use Specific Pages If possible
First, you need email addresses. I have never successfully bought a list. That’s because some people that have worked hard to accumulate a list of customers and prospects would probably not allow anyone else to mail to them. The list is more valuable than the revenue they can make by hiring or selling the list.
The best way to get email addresses is to apply a harvester program. These are reasonably priced at about $30. 00 to $99. 00. You get into key words you want to find and the harvester travels the web and harvests email addresses on any page with those key words. For example, if you are looking for law firms in Colorado, you key “attorneys Texas” into the harvester and it scours the internet and harvest emails. You need to be cautious with the results as any page with those words will be collected. For example, if i had a page that said, “My wife is using an attorney in TX” the harvester would add my name to the list even though I am not an attorney and not in TX.
You will get far better results if you a harvest from specific web sites that you know contain your targeted prospects. For example, you may find a web site that lists every attorney in Colorado. It could be the Colorado Law Association, a state page, a reference service etc. This method is much more accurate but it takes time and effort. To find such sites, get into things like “directories of TX attorneys” and you will find directories of there are any.
Verify & Purge List Before Sending
Another factor leading to complains is contacting people who have nothing regarding your services or products. For example, any email address ending in “. mil” is a military site. Any address ending in “. gov” or “. us” is a government site. I also avoid any ending in “. edu” and “. org” as Over the internet that people in schools and organizations complain more than others.
To purge you list, open you list in a program line “notebook” and use the search and replace feature to find all addresses of a certain type and eliminate them. Most bulk email sender programs have a way to purge duplicates and this is important. Nothing makes people madder than getting multiple copies of an email.
Before you send emails, we suggest you verify the list. To do this, you require a bulk email verifier. You can find these by keying phrases like “bulk email verifier” into your cell phone bar. These programs are inexpensive. They send out a “ping” to every address in your list to find out if it is working. By only posting to working addresses, you will not have thousands of returned emails flood your box and huge numbers of returns tell you mail account owner that you are sending large databases of commercial emails.